They say the eyes are the window of the soul. And that if your eyes are good, the whole body is good. And if the eyes are bad, the whole body is in darkness.

I believe this also applies when concocting funny, quirky and instantly likeable characters for children. However,  for me, it’s been a learning curve to discover that the eyes of a character are in fact, the most important thing for a character, and the natural point of contact for the viewer.

I did not come by this in an instant revelation, sadly. But its been more a slow process of experimentation, practice, and of listening to client feedback, and taking it in without loosing the essence of what makes the character truly yours. 

I found after all my process that it’s actually very simple- let your characters interact with each other and with your reader, get something emotive going, and you really can’t go wrong. For me, some of the best illustration I know, is where you can look at a drawing and be almost alarmed by the character looking back at you! I really do love vivid characters whose wit kind of sneaks up on you! 

Practically, probably the best way to make that contact with your reader, is to place your character’s pupils slightly off centre.. Not much, but enough. If you’re going for slightly cute, go for the obvious big pupils, and, if you’re going for mega-cute, add some light tints to those big pupils. 

Aside from making them cute, It’s also a law of perspective, when somebody looks at a person or subject the eyes will focus on that person/subject, hence the slightly off-centre tip. 

I hope this saves you some time…

Bye for now x

DUCKS detail 1 



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I love sketchbooks and have been keeping them for absolutely yonks! They are such a great place for housing all those random, but useful characters. Characters that wait in the wings, to pop up at any moment, without warning, in future projects!

The great thing about sketchbooks is that they can be very rough and ready (well, mine are anyway), there’s no pressure to get things perfect in them. They are simply a great place to really play and work out ideas.

Here’s some recent people, animals, vegetables and minerals that live in my current book… some of them are creeping into my latest projects as we speak.


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The website has had a refresh this week. Take a look at the shiny new work on here!

website grab

It has been a huge joy to illustrate the Sesame Seade series by Clementine Beauvais (check out her giveaway today!). I don’t think I’ve illustrated a series of books that have so consistently made me laugh out loud when hunched over my drawing board!

The final in the trilogy Scam On The Cam is published today by Hodder. To celebrate I have made available a small selection of editioned prints of art from the series. The editions are limited to 50 and are beautifully printed by Giclee Gallery on Heff paper (which is extremely nice). A snapshot is below, or you can click here to go to my little shop.

The BookBag have written a wonderful review of Scam On The Cam here , and myself and Clementine had our brains picked in an interview with The BookBag and YA Yeah Yeah last week which was smashing. You can read that here, if you do so wish!

Do get hold of these three books, they are an absolute hoot!




Photobombed by Sesame Seade and her little friends !

THIS Feb14


the market hr


Back in the Autumn, I was having a vague winge to a friend about having no time to develop ideas.  Inspiration mostly seems to come without problem, only to get clogged up in the brain, and then lost in the swirl of projects and emails and deadlines that are already on the table.

Can you relate?

The ideas had no place to go and certainly no landing strip. It was a little like Heathrow Airport with heavy snowfall, hence severe blockage on the runway! A situation I’ve come to call Heathrow Airport Syndrome. (When idea planes are circling the runway unable to land)

So, I took drastic steps and booked myself out to a cottage in Cornwall. My only specifications for my cottage search were thus:

1. Open Fire and/or Woodburning stove… ‘cos it’s the end of January.

2. Falmouth area (my old stomping ground as a foolish student)

3. Good friends to save me from the dreaded cabin fever and to talk rubbish to.

4. NO WIFI for concentration reasons.


Butterfly Cabin Fever.

A couple of days into my ideas week, I drove out to the ever-glorious St Ives, and settled into a lunchtime special of Fish and Chips with a harbour view. The idea today was to go someplace different. Walk around, take it in. I pondered over what in the world a ‘crab shack’ is? and Why there was a massive piece of seaweed in the middle of the road, Why did I nearly boil-in-the-bag in the Jumper shop? and other stella questions of life, the universe, and everything.

St Ives, I had forgotten is an artist town. Almost every other shop is a gallery. Some with actual real-life artists, in the actual flesh, actually working before our actual eyes! So much passion for their craft. There were hundreds of portraits, a million seascapes, six-trillion St Ives-scapes and maybe the odd quirky seagull on the canvases.

Dodging a hail storm, I stumbled into a particular gallery that only represented Cornish artists. My eye went straight to some gorgeous etchings on a table mid way through the shop. There were by Bernard Leach. Primarily a sculptor, but he had an ongoing love of drawing which was so evident. He once wrote that his life had been guided by two main principles, ‘a persistent love for drawing’ and ‘the search for truth’.

st ives

From my sketchbook- House on the hill, St Ives Harbour

It’s amazing what a little bit of space, a different place can do to create a landing strip for ideas. After St Ives, I drove home, my mind just quietly percolating. Come Thursday after many cups of tea, I knuckled down in my make-shift studio (the living room of the cottage) got the fire going, and started to draw. By the end of the week I had storyboarded a picture/novelty book (very roughly) and designed my main characters, inked and colour and ready for presenting. I have no doubt there will be more polishing tweaking throughout the process- but what a useful time! If you have an idea, no matter what it is, but are suffering from the dreaded Heathrow Airport Syndrome with no room to land the idea plane. I can’t recommend enough just pushing aside all the day-to-day stuff, and squirrelling yourself away in a cottage on a hill for a week.


My studio for the week

Sarah’s tips for creating an ‘Ideas Landing Strip’ :

1. Let Go. Just trust what you’ve got, and watch it unfold. Might be good, might not be. Be willing to experiment and play.

2. Talk. Grab a mate and talk about all those micro and macro things- you never know where a brilliant conversation can take you.

3. Step over the clammer. Get quiet, I mean really quiet.

4. Rebel! Go your usual way, then do the exact polar opposite. For example if you always draw in pen and ink, draw with a paintbrush. You’ll amazed how much it feeds back into your day-to-day artwork.

5. Ask questions What is a Crab Shack? etc create a funny back story, use it as a springboard to more.



I have a wonderful book at home it’s about art and the Christian faith entitled Scribbling In The Sand written by Michard Card. At the back there are letters to the artists. One letter I return to time and time again is Harold Best’s letter to the artist.

Here’s a extract that I find particularly challenging and inspiring:

“Furthermore, even though you have decided to explore as many kinds of art as possible, this is still not enough. Be interested in as many things outside of the arts as possible. Fill your day and your mind and your surroundings with curiosity. Find out how a steam engine works; find out why some buildings fall and others stand; find out why airplanes fly and Kierkegaard was able to write in the way he did; find out how a plow works and how the same law allows an airplane to fly and a boat to sail into the wind; find out why chaos theory is so theologically elegant; find out what Chomsky meant when he said that children are born bringing the sentence with them; we just give them the words.

Love a horse and talk to plumbers. Ask questions of everybody, don’t hide your ignorance, for ignorance is simply the unlit side of curiosity and the outside of the door to wisdom and knowledge. 

Be a limitless person to others and maybe you will stretch them more than your art does. Let’s hope.” 

~ Harold Best, letters to the artist. Scribbling in the Sand 


2013-12-12 10.15.34 2013-12-12 10.14.09 2013-12-12 10.14.26From January 2014, I will be making editioned Giclee prints available of my artwork. Prices start at £30.

Here are a few quick snaps to wet the appetite!

Watch this space in the new year!


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